Nova Chain
3.2x community growth in 6 weeks: how we took a pre-launch L2 from zero to an active, engaged Discord ahead of mainnet.
Challenge
Nova Chain came to us pre-launch with low engagement, a small community, and no clear marketing strategy heading into their mainnet launch.
Objectives
Increase awareness, grow the Discord community, generate consistent engagement, and launch a coordinated campaign ahead of mainnet day.
Our Strategy
A three-part plan: Twitter engagement to build top-of-funnel awareness, targeted KOL outreach to reach crypto-native audiences, and structured community activation inside Discord to convert attention into retained members.
Execution: Step by Step
Week 1
Audit, positioning, and content calendar built. Discord structure redesigned for onboarding.
Week 2
Twitter content cadence launched; first wave of KOL conversations opened.
Week 3
Community events + AMA hosted; engagement mechanics introduced in Discord.
Week 4–6
KOL campaign live, sustained daily engagement, momentum built toward mainnet day.
Results
ImpressionsEngagementCommunity GrowthCampaign ReachKOL Participation
★★★★★
“Axiom understood our token launch from day one. The community was live and active before we even shipped the product.”
Rafiul Islam, Founder, Nova Chain