Careers in Web3
Building a career in Web3 growth & marketing
Notes from the Axiom team on breaking into Web3 marketing: the skills that matter, and where the industry is headed.
Where the demand is
In-demand Web3 growth roles
Community Management
The most in-demand skill in Web3 marketing right now: real ability to run active, healthy Discord/Telegram communities at scale.
KOL & Partnerships
Relationship-driven roles connecting projects with the right creators and voices in each niche.
Growth & Content Strategy
Twitter-native marketers who understand crypto culture, not just marketing frameworks.
What we look for
Skills that matter more than a resume
- Genuine, demonstrable time spent inside Web3 communities
- Comfort with fast-moving, async, remote-first teams
- Written communication that's clear and culturally fluent
- A portfolio of real campaigns, even small ones, over credentials alone