OP_CAT Layer
Expanding brand visibility and audience growth through KOL campaigns and strategic social amplification.
Challenge
OP_CAT Layer needed to expand its social presence, reach a wider audience across the Bitcoin and Web3 ecosystems, and increase engagement with its content on X.
Results
Objectives
Grow OP_CAT Layer’s visibility, expand its social reach, and drive engagement through targeted KOL and creator campaigns.
Our Strategy
Axiom supported OP_CAT Layer through social media promotion and creator campaigns, working with relevant Web3 voices to expand content reach, boost engagement, and grow its audience.
Services Delivered
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Social Media Amplification
Boosted OP_CAT Layer’s X content through coordinated engagement campaigns to increase visibility and interaction.
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KOL & Creator Campaigns
Worked with 50+ KOLs and creators to distribute content and reach relevant Web3 audiences.
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Audience Growth
Supported social growth through creator promotions and coordinated engagement activities.
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Regional Campaign
Supported Chinese-language promotion to help OP_CAT Layer reach relevant regional Web3 audiences.

