ClawChat
Growing social reach and user acquisition through KOL campaigns and ambassador management.
Challenge
As an emerging social protocol, ClawChat needed to build awareness across Web3 communities, attract new users, and increase platform activity. It also needed an effective ambassador program to expand its reach and encourage community participation.
Results
Objectives
Grow ClawChat’s visibility across Web3 communities, increase engagement, and attract new users through targeted marketing and ambassador campaigns.
Our Strategy
Axiom supported ClawChat through social media promotion, KOL campaigns, and community partnerships. We also managed its ambassador program and supported user acquisition through creator campaigns linked to the Catena Wallet ecosystem.
Services Delivered
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Social Media Amplification
Boosted ClawChat’s presence on X through coordinated content distribution and engagement across Web3 communities.
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KOL & Creator Campaigns
Worked with KOLs and creators to promote ClawChat and reach new audiences.
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Ambassador Program
Managed the ambassador program, from recruitment to campaign coordination and ongoing community activities.
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User Acquisition Campaigns
Supported campaigns to attract new ClawChat users, including creator-led promotions through the Catena Wallet ecosystem.
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Community Partnerships
Collaborated with relevant Web3 communities to expand ClawChat’s reach and distribute campaign content.
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Campaign Management
Managed creator and ambassador campaigns to keep promotions running smoothly and encourage community participation.