Bybit
Driving trading volume, user acquisition, and deposits through crypto community campaigns.
Challenge
Exchanges need more than sign-ups. They need users who complete KYC, make their first deposit, and start trading. Reaching the right users and getting them to take these steps requires effective campaigns and access to active crypto communities.
Results
Objectives
Acquire verified users, drive new deposits and trading volume, and expand campaign reach through targeted promotions across relevant crypto communities.
Our Strategy
Axiom focused on community-driven user acquisition, connecting the exchange with relevant crypto audiences through coordinated campaign promotions to encourage verification, deposits, and trading activity.
Services Delivered
-
Community Activation
Coordinate campaign participation across relevant crypto communities to reach potential traders and distribute promotions.
-
User Acquisition
Attract new exchange users through targeted outreach and community-led campaign promotion.
-
Partner Sourcing
Identify and coordinate with relevant crypto communities to expand campaign reach and participation.
-
Campaign Development
Structure campaign requirements around KYC completion, new deposits, and eligible trading activity.
-
KYC Conversion
Promote campaign participation to encourage eligible users to complete identity verification.
-
First-Time Depositor Acquisition
Attract new users and encourage them to make their first deposits into exchange accounts.
-
Trader Activation
Use campaign incentives and participation requirements to encourage trading activity and drive volume.
-
Performance Reporting
Track campaign performance across trading volume, completed KYCs, deposits, and community participation.